"I discovered my passion for medicine and science in high school and thought I wanted to be a veterinarian, until I took a Comparative Vertebrate Anatomy class. I’ve always loved animals, but at 16, the Anatomy class was my awakening moment, and I realized it was people I had to treat.
Now, after having practiced medicine for 20 years, I’ve had a few more Comparative Vertebrate Anatomy-class, light-bulb moments. While I enjoyed working at medical practices and clinics, something was missing. Having to rush through every patient-packed day with a mere 5-7 minute time slot for each of them felt unfair to my patients and to my purpose. It took some time for me to realize that I’d have to work within a different model – or create my own — which is how the concierge concept emerged: Strategic Health Services ™.
I am a board-certified Internal Medicine physician, and I completed my medical training at Columbia-Presbyterian Medical Center in 2001. I provided care at my first job in Oxnard, California, then transitioned to Cedars-Sinai Medical Center in Beverly Hills. I launched my Concierge practice in 2007 and established Redcross Communications, Inc., under which I provide medical education through the media."
"Dr. Redcross is concerned that the patient-doctor bond is now on faulty ground and that healthcare happiness is much more difficult to attain. No relationship can survive for very long without trust, healthy communication, mutual respect, and a willingness to be empathetic on both sides of the stethoscope.
Dr. Redcross shares his nearly 20 years of experience and breaks down the four cornerstone qualities that are essential to creating a life-long patient-doctor bond."