Photo of Dr. Kelsey Pendleton

Dr. Kelsey Pendleton, MD

DPC Family Medicine physician, Wauwatosa, WI

Firefly Direct Primary Care

Dr. Pendleton is a family medicine physician at Firefly Direct Primary Care, with interests in women's health, prenatal care and pediatric care.

7106 W North Ave, Wauwatosa, WI 53213
At a glance
Practice model
Direct primary care membership
Insurance
Avoids billing and claims overhead
Board certification
Family Medicine with Obstetrics
Access
24/7 by phone, text or email

Facts on this page last checked October 2026. How we check doctors

About Dr. Pendleton

Dr. Pendleton is a physician with an MD from the University of Pittsburgh School of Medicine. She earned a BA in biology and studio art from Vanderbilt University. She completed her family medicine residency in Pittsburgh, Pennsylvania.

She is board certified in family medicine with obstetrics. During her first two years of practice in Wisconsin, she served as teaching faculty at a family medicine residency. Her interests include breastfeeding medicine, pediatric care, prenatal care and women's health.

She values bringing education and compassion together with patients and colleagues. She believes in the body's power and in a healthy lifestyle, together with medical care when it is appropriate.

Membership and fees

Membership at Firefly Direct Primary Care is $50 a month for ages 2 to 44, $75 a month for adults 45 to 64 and infants 0 to 2, and $100 a month for adults 65 and older.

Each adult also pays an enrollment fee equal to one month of membership.

Membership includes direct access to the physicians, unlimited 24/7 access by phone, text or email, and same-day or next-day scheduling for urgent concerns, and the practice lowers costs by eliminating the overhead of billing and filing claims.

Services

Women's health Prenatal care Pediatric care Breastfeeding medicine
What family medicine doctors commonly treat

Education and credentials

Degree
MD
College
Vanderbilt University (BA, Biology and Studio Art)
Medical school
University of Pittsburgh School of Medicine
Residency
Family Medicine, Pittsburgh
Board certification
Family Medicine with Obstetrics

Location

7106 W North Ave, Wauwatosa, WI 53213
Firefly Direct Primary Care practice page
Directions

Recognition and research

Teaching and research roles

Served as teaching faculty at a family medicine residency in her first two years of practice in Wisconsin, where she received the Teacher of the Year Award

Publications

"Genomic Correlate of Exceptional Erlotinib Response in Head and Neck Squamous Cell Carcinoma" in JAMA Oncology (2015)
"MAPK1E322K mutation increases head and neck squamous cell carcinoma sensitivity to erlotinib through enhanced secretion of amphiregulin" in Oncotarget (2016)
"Abstract 2011: The PI3K pathway is the most frequently mutated mitogenic pathway in HNSCC" in Cancer Research (2013)

Patient reviews

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Questions patients ask

Does Dr. Pendleton take insurance, or offer a membership?

Firefly Direct Primary Care is a direct primary care practice. The practice lowers costs by eliminating the overhead of billing and filing claims.

How much does a membership at Firefly Direct Primary Care cost?

Membership is $50 a month for ages 2 to 44, $75 a month for adults 45 to 64 and infants 0 to 2, and $100 a month for adults 65 and older. Each adult also pays an enrollment fee equal to one month of membership.

Is Dr. Pendleton board certified?

She is board certified in family medicine with obstetrics.

Where did Dr. Pendleton train?

She earned her MD from the University of Pittsburgh School of Medicine. She completed her family medicine residency in Pittsburgh, Pennsylvania.

Where is Dr. Pendleton's office?

Dr. Pendleton practices at Firefly Direct Primary Care.

Does the practice make house calls?

Firefly Direct Primary Care makes house calls when warranted.

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