Shelby Rojas, FNP-BC

Concierge Family Medicine nurse practitioner, Batavia, NY

Shelby Rojas is a board certified family nurse practitioner and the founder of Batavia Wellness NP, a concierge practice.

194 Washington Ave, Batavia, NY 14020

At a glance

Practice model

Concierge care, without the limitations of insurance-based medicine

Board certification

Family nurse practitioner

Consultation fee

$449, 90-minute metabolic and hormone visit

Facts on this page last checked October 2026. How we check doctors

About Shelby Rojas

Shelby Rojas is a family nurse practitioner with the FNP-BC credential. She earned her master's degree as a family nurse practitioner at SUNY Brockport. She has been a registered nurse since 2012, became a nurse practitioner in 2020, and moved from urgent care into primary care.

She founded Batavia Wellness NP, a concierge practice where patients work directly with her. She opened the practice in Batavia on March 1 because she saw obesity, weight gain and low testosterone as undertreated in primary care. A Byron native, she prefers to serve her community.

She specializes in hormone optimization, metabolic health, medically managed weight loss and aesthetics. She believes good healthcare begins with listening. Outside work, she enjoys Disney and the charm of the 1950s.

Membership and fees

Batavia Wellness NP runs a concierge model without the limitations of insurance-based medicine, and offers same-day or next-day appointments and extended consultation times.

A Comprehensive Metabolic and Hormone Consultation, a 90-minute one-on-one evaluation, costs $449.

An aesthetics consultation is $50 for 15 minutes, and a $50 deposit can go toward the treatment plan.

Batavia Wellness NP offers concierge primary care.

Fees vary by plan. Ask the practice.

Services

Hormone optimization Metabolic health Thyroid optimization Medically managed weight loss Peptide therapy Aesthetics Longevity-focused medicine TRT management

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