Dr. Michael Lovelace, MD
DPC Family Medicine physician, Louisville, KY
Derby City Direct Primary CareDr. Lovelace is the founder and owner of Derby City Direct Primary Care, which charges a monthly membership and accepts no insurance.
Facts on this page last checked November 2026. How we check doctors
About Dr. Lovelace
Dr. Lovelace earned his medical degree at the University of Louisville School of Medicine and an MBA from Arizona State University. He completed his Family Medicine training in Columbia, South Carolina. He founded and owns Derby City Direct Primary Care.
Before medicine he worked as a financial analyst for a Fortune 500 company and as a project manager for a non-profit institute, and he ran a family plant nursery with 45 employees. Appointments last 30 to 60 minutes, and members can reach him by text, email and phone. He is an independent physician, not affiliated with local hospitals.
Membership and fees
The initial visit at Derby City Direct Primary Care costs $129, and then the membership is $99 a month for members age 15 and up.
The membership includes primary care services, wellness exams, sports and school physicals, basic office procedures and treatment of acute illness or minor injuries, with no co-pays, booking fees or deductibles.
Labs, imaging and pathology fees are quoted before treatment, and new potential members get a free 15-minute meet-and-greet phone call.
Services
Education and credentials
Hospital and practice affiliations
Location
Recognition and research
Awards
Media and books
Patient reviews
"Offers a gentle approach during every visit. Always ensures you feel comfortable and informed."
It was easy to discuss even the sensitive health issues
"Dr. Lovelace made me feel comfortable discussing even the most sensitive health issues."
I am seen right away and am never rushed out.
"What an amazing experience. I am 55 years old and am used to seeing a traditional doctor. When I call Dr. Lovelace, he can see me the same day or the next. I am seen right away and am never rushed out."
He is the best!!!
"We follow Dr. Lovelace wherever he goes. He is the best!!!"
nothing but positive things about her.
"He is now providing excellent care for my mother. I've heard nothing but positive things about him."
Questions patients ask
Does Dr. Lovelace take insurance, or offer a membership?
Derby City Direct Primary Care does not accept insurance and charges a monthly membership. Members pay no co-pays, booking fees or deductibles.
How much does a membership at Derby City Direct Primary Care cost?
The initial visit costs $129, and then members age 15 and up pay $99 a month. Labs, imaging and pathology fees are quoted before treatment.
Is Dr. Lovelace board certified?
Dr. Lovelace is board certified in family medicine.
Where did Dr. Lovelace train?
He earned his medical degree at the University of Louisville School of Medicine and completed his Family Medicine training in Columbia, South Carolina.
Does Dr. Lovelace offer telehealth?
Members have access to telehealth visits, texting and phone calls with the doctor.
Are you Dr. Lovelace? Claim this profile for free. Report a correction.