Dr. Poorvi C. Pfenning, MD
DPC Family Medicine physician, Newnan, GA
Vital Roots Direct Primary CareDr. Pfenning is a family medicine and lifestyle medicine physician who left corporate medicine to open Vital Roots Direct Primary Care.
Facts on this page last checked October 2026. How we check doctors
About Dr. Pfenning
Dr. Pfenning graduated summa cum laude from the University of Georgia in 2013 and earned her medical degree from Wake Forest School of Medicine in 2017. She completed a Family Medicine residency at the University of Colorado in 2020. She has been board certified in Family Medicine since 2021 and in Lifestyle Medicine since 2025.
She began her career in a large academic health system and left corporate medicine to open Vital Roots. Her care includes mental health conditions, women's health from menarche to menopause, skin conditions, sports medicine injections, obesity medicine and LGBTQ+ care. She practices lifestyle medicine, with medicines ideally secondary to lifestyle changes.
She helps patients use their own strengths and motivation to change habits for good.
Membership and fees
Essential Primary Care at Vital Roots costs $100 a month plus a $100 enrollment fee per person, or a $200 maximum enrollment fee per family when enrolling multiple members under one guarantor, and it includes same-day or next-day access for sick or urgent visits.
Elevated Primary Care costs $150 a month plus a $150 enrollment fee per person, or a $300 maximum enrollment fee per family when enrolling multiple members under one guarantor, and it adds perimenopause and menopause management, weight loss support with GLP-1 management and a lifestyle medicine intake with monthly follow-ups.
Elevated members can add a 2 to 3 hour home visit and grocery store excursion for $450, a member who cancels and later rejoins pays a $350 re-enrollment fee, and membership can be cancelled with 30 days' notice.
Fees vary by plan. Ask the practice.
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Questions patients ask
Does Dr. Pfenning take insurance, or offer a membership?
Vital Roots is a Direct Primary Care practice with Essential and Elevated memberships. The practice does not bill insurance directly.
How much does a membership at Vital Roots cost?
Essential Primary Care costs $100 a month plus a $100 enrollment fee per person, or a $200 maximum enrollment fee per family when enrolling multiple members under one guarantor. Elevated Primary Care costs $150 a month plus a $150 enrollment fee per person, or a $300 maximum enrollment fee per family when enrolling multiple members under one guarantor.
Is Dr. Pfenning board certified?
Dr. Pfenning has been board certified in Family Medicine since 2021. She has been board certified in Lifestyle Medicine since 2025.
Where did Dr. Pfenning train?
Dr. Pfenning earned her medical degree from Wake Forest School of Medicine in 2017. She completed a Family Medicine residency at the University of Colorado in 2020.
Does Dr. Pfenning offer weight loss care?
Dr. Pfenning provides obesity medicine and weight loss care, including GLP-1 expertise. Elevated membership includes weight loss support through intensive lifestyle management and GLP-1 medication management if desired.
Does Dr. Pfenning treat women's health concerns?
Dr. Pfenning provides women's health care from menarche to menopause, including hormonal management.
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