DPC Family Medicine physician, Bonita Springs, FL
Shine Direct Primary CareDr. Frances Romero founded SHINE Direct Primary Care in 2018 and focuses on women's primary care and menopause management.
Facts on this page last checked November 2026. How we check doctors
Dr. Romero earned her medical degree from Universidad Central del Caribe and completed her family medicine residency at Lehigh Valley Health Network, where she served as Co-Chief Resident. She founded SHINE Direct Primary Care in 2018, a direct primary care practice in Southwest Florida. Her focus areas include women's primary care, menopause management, hormone therapy, preventive medicine, weight management and chronic disease care.
She is a Menopause Society Certified Practitioner and has advanced training in hormone therapy through the Heather Hirsch Academy. Dr. Romero was born and raised in Puerto Rico and provides bilingual care in English and Spanish. She also cares about mentorship and women's health education.
Through a monthly membership, patients receive extended visits, same-day or next-day appointments when available, and direct access to their physician by phone, text or secure messaging.
The practice does not accept insurance for its services, and patients pay a monthly membership fee directly to the practice.
Dr. Romero has opted out of Medicare, and the practice offers an employer membership program for local businesses.
The practice does not accept insurance for its services. Patients pay a monthly membership fee directly to the practice. Dr. Romero has opted out of Medicare.
Patients receive extended visits, same-day or next-day appointments when available, and direct access to their physician by phone, text or secure messaging.
She earned her medical degree from Universidad Central del Caribe and completed her family medicine residency at Lehigh Valley Health Network.
The practice offers video calls with the doctor.
Yes. Dr. Romero provides bilingual care in English and Spanish.
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You can still reach the practice directly.
Offered by FindMyDirectDoctor through licensed clinicians, separate from this practice. A clinician decides if treatment is appropriate.
Shine Direct Primary Care
Coming soon: Microdosing Programs, Men's Hormone Health & TRT, Menopause & Women's Hormone Health
Offered by FindMyDirectDoctor through licensed clinicians, separate from this practice. Coming soon: Microdosing Programs, Men's Hormone Health & TRT, Menopause & Women's Hormone Health.
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