Photo of Dr. Anup Desai

Dr. Anup Desai, MD

DPC Family Medicine physician, Santa Cruz, CA

Coastside Family Medicine

Dr. Desai is a family medicine physician with an MD and a PhD who runs a direct primary care practice, Coastside Family Medicine.

1414 Soquel Avenue, Ste 216, Santa Cruz, CA 95062
At a glance
Practice model
Direct primary care with a monthly membership fee
Individual membership
$100 per month, plus a $50 material fee for procedure appointments

Facts on this page last checked October 2026. How we check doctors

About Dr. Desai

Dr. Desai holds MD and PhD degrees and completed a combined M.D./Ph.D. program. He attended residency at the University of Pennsylvania before moving to California. He established his own direct primary care practice to put the patient-doctor relationship first, free from insurance interference.

His practice runs on a simple monthly membership fee, which allows unhurried visits and personalized care. He also serves as a medical advocate, guiding patients through the complexities of the healthcare system. He enjoys surfing, mountain biking, hiking and skiing.

Membership and fees

The individual membership at Coastside Family Medicine is $100 a month and includes unrestricted access to the physician by text, call and email, virtual and in-person care, and next-day and same-day visits. Procedure appointments have a $50 material fee.

The limited pediatric subscription is $25 a month for a pediatric patient with an adult membership, with limited pediatric care and no texting or virtual visits.

The one month tourist pass is $1,000 for you and your family, for up to 4 people.

Education and credentials

Degree
MD, PhD
Residency
University of Pennsylvania
NPI
1275692048

Location

1414 Soquel Avenue, Ste 216, Santa Cruz, CA 95062
Coastside Family Medicine practice page
Directions

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Questions patients ask

Does Dr. Desai take insurance, or offer a membership?

Dr. Desai runs a direct primary care practice that operates on a monthly membership fee. The membership does not cover hospital, ER and surgery care, and patients are told to check with their insurer or employer.

How much does a membership at Coastside Family Medicine cost?

The individual membership is $100 a month, with a $50 material fee for procedure appointments. The limited pediatric subscription is $25 a month for a pediatric patient with an adult membership, and it has no texting or virtual visits. The one month tourist pass is $1,000 for up to 4 people.

Where did Dr. Desai train?

He completed a combined M.D./Ph.D. program. He attended residency at the University of Pennsylvania.

Where is Dr. Desai's office?

Dr. Desai's practice is Coastside Family Medicine.

Does Dr. Desai offer telehealth?

Membership at the practice includes virtual care.

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